What is the colour of marketing?
So, what do you think I am going to say here? Let me guess… that purple is luxurious? That green is peaceful? And that red will get you more clicks? Yes, I know there are [...]
Look into the eyes… not around the eyes
Creating a good visual brand is all about making it look pretty and nicely designed, right? Well, no, that's not exactly true. Although that is important, there is so much more to it than that. [...]
Two spaces or not to…
So what's going on with this business of adding 2 spaces after a full stop? Have you come across this? Or, do you do it yourself when writing letters? As a graphic designer, type layout [...]
When should you use stock photography?
Once upon a time, many years ago, a business owner needed a photograph to promote their business. So they called a photographer, who came and took a lovely photo... They then waited for the [...]
Jargon busting – design industry style.
Do you find it frustrating when you are working with designers/design agencies and certain industry words crop up and you don't know what they mean? As a designer, it is difficult to know how [...]
Larging it
How to make large format and exhibition design work for your business. Exhibiting at an event is a great opportunity to introduce your brand to new people and to reconnect with the people you already [...]
Which type of brand friend are you?
What is your visual brand and why it's so important. We all have brands that we feel ‘get us’ and who we feel happy to spend our money with. But this probably has more to [...]
It’s not what you say, but how you say it.
Why tone of voice is so important within your brand. There is more to a brand than a cool logo. Having the right brand identity can be what attracts your ideal customers and can set [...]
Wait a minute Mr Postman…
Why Direct Mail is the business’s new best friend (Again) You may think that Direct Mail has no place in today’s digital marketing world – and if it doesn’t fit in 140 characters then won’t [...]
How to write a creative brief…
“If you don't say what you want, how can you expect to get what you want?” There’s a knack to writing a brief for a creative agency - If you get it right, your supplier [...]
